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vrf The future of vee marketing? Another two cents (more or less) worth

Question asked by ramarquardt on Mar 30, 2004
Latest reply on Mar 30, 2004 by ramarquardt

<font size=2 face="sans-serif">Hello All,</font>

<font size=2 face="sans-serif">VEE is GREAT !     So is the Mac OS.</font>
<font size=2 face="sans-serif">The discussions so far - point heavily to VEE marketing to make or break VEE.</font>
<font size=2 face="sans-serif">Apple could NOT figure out a way to out market MicroSoft, hence the stagnation of</font>
<font size=2 face="sans-serif">an excellent OS  for personal computers. Windows is an awfull OS both for the user</font>
<font size=2 face="sans-serif">and the programmer. In spite of that we all use Windows, why? Marketing of course.</font>

<font size=2 face="sans-serif">The biggest marketing detriment is the loss of the HP name. Once HP T&M became</font>
<font size=2 face="sans-serif">Agilent - their name became known only to those in the world of T&M and then only</font>
<font size=2 face="sans-serif">those already familiar with HP T&M [a pretty large percentage no doubt].</font>
<font size=2 face="sans-serif">Every one in the world [even in many third world countries] knows HP.</font>
<font size=2 face="sans-serif">They should have retained the HP name and called it "HP Test and Measurement</font>
<font size=2 face="sans-serif">Corporation" or something like that.</font>

<font size=2 face="sans-serif">Some suggestions:</font>
<font size=2 face="sans-serif">1) Work some deal with HP to get the name back. This would be worth "All The Tea In China" - so to speak.</font>
<font size=2 face="sans-serif">2) For the short term, treat VEE as a marketing tool to leverage sales.</font>
<font size=2 face="sans-serif">        As long as Agilent treats it as a source of income it will languish. Once it comes</font>
<font size=2 face="sans-serif">        into common use, income could be generated by selling upgrades, features</font>
<font size=2 face="sans-serif">        and add ons.</font>
<font size=2 face="sans-serif">3) Get VEE onto to every household, grade school, high school and college PC</font>
<font size=2 face="sans-serif">        Make a non T&M version and give it away free. Include some MATLAB capability</font>
<font size=2 face="sans-serif">        for high school and college users (maybe a small FEE?).</font>
<font size=2 face="sans-serif">        Get computer manufacters to bundle it with their PC's [HP/Compaq shouldn't be too difficult?]</font>
<font size=2 face="sans-serif">4) Sell the T&M component(s) or version separately.</font>
<font size=2 face="sans-serif">        Income can be generated here but I suggest lowering the cost, give more away free.</font>
<font size=2 face="sans-serif">        Sell or give away more value adds - tools & components to Test Engineers even more</font>
<font size=2 face="sans-serif">        productive. VEE is an extremely high productivity tool, better than anything out there [that</font>
<font size=2 face="sans-serif">        I know of], show the world! I would LOVE to have a copy for home use, but I won't pay</font>
<font size=2 face="sans-serif">        $100's for it when I can get lots of free stuff my kids can learn on.</font>
<font size=2 face="sans-serif">5) Advertise. Show how easily kids can learn computer programming and be able to use it</font>
<font size=2 face="sans-serif">        to automate repetitive tasks [school - home - etc]; to make games, to make internet</font>
<font size=2 face="sans-serif">        games [like the battle ship sample]. They could make their own tutoring applications</font>
<font size=2 face="sans-serif">        to execute multiplication drills, etc. Agilent needs a vision to win in the market place.</font>
<font size=2 face="sans-serif">6) For T&M make sure there are a very intelligent set of instrument drivers for both Agilent and</font>
<font size=2 face="sans-serif">        all competitors equipment. Especially for outdated instruments that many of us are still</font>
<font size=2 face="sans-serif">        stuck with. The goal should be to make your customers productive - don't make them</font>
<font size=2 face="sans-serif">        write instrument drivers [provide a good tool to teach them how in case they want to];</font>
<font size=2 face="sans-serif">        help them succeed by getting their Test Equipment into production faster. Why should</font>
<font size=2 face="sans-serif">        we have 1000's of folks all developing their own versions of instrument drivers. Develop</font>
<font size=2 face="sans-serif">        a standard than will be backwards compatible with old style drivers or driver interfaces.</font>
<font size=2 face="sans-serif">7) NEVER drop support of old products. We were burned when TDE support was dropped by</font>
<font size=2 face="sans-serif">        HP/Agilent. They lost a lot of trust as a business because we had $5M of equipment</font>
<font size=2 face="sans-serif">        running TDE with no migration path. All that was needed was for Agilent to provide</font>
<font size=2 face="sans-serif">        a VEE TDE Library to allow transition of our test software from UNIX based systems</font>
<font size=2 face="sans-serif">        to PC's. I reverse engineered my own TDE library which covered the small portion</font>
<font size=2 face="sans-serif">        my department was using but we still have $5M of equipment stuck with UNIX (too</font>
<font size=2 face="sans-serif">        costly to rewrite 1000's of test programs just to eliminate TDE). Our leadership</font>
<font size=2 face="sans-serif">        even stopped looking at Agilent for big test items like the 3070 and AOI because</font>
<font size=2 face="sans-serif">        of that. It is very likely management here will dictate us to drop VEE altogether.</font>
<font size=2 face="sans-serif">8) Provide tools to integrate test automation with VEE in manufacturing. Like Machine</font>
<font size=2 face="sans-serif">        Vision.</font>
<font size=2 face="sans-serif">

Rob Marquardt</font>
<font size=2 face="sans-serif">One For VEE - VEE For All !!!!</font>---You are currently subscribed to vrf as: rsb@soco.agilent.comTo subscribe send a blank email to "".To unsubscribe send a blank email to "".To send messages to this mailing list,  email "".  If you need help with the mailing list send a message to "".