Daniel_Bogdanoff

Solutions, Solutions, Solutions

Blog Post created by Daniel_Bogdanoff Employee on Oct 12, 2016

It seems like all we hear about today in the test and measurement industry is “solutions.” Why is the word “solutions” such a popular buzz word? Well, it has a great double meaning. The first (and most obvious) definition of solution is an answer or resolution to a problem or situation. The second meaning of “solution” comes from as far back as the year 1590, and means a liquid mixture that is completely mixed (solute into solvent). When we talk about solutions, we really imply both of these definitions. One of them literally, and one of them metaphorically.

Let’s start with the literal meaning. When I say that our DDR solution kicks booty (metaphorically, not literally), what I mean is that we have a robust, industry-proven oscilloscope that will simplify the complicated task of triggering, analyzing and debugging parallel buses. If you work with DDR, you’re probably now thinking, “tell me more about this solution.” Ok, here goes:

“The Keysight Infiniium V-Series oscilloscopes also have the world’s fastest digital channels, which means you can probe at the various command signals to easily trigger on the different DDR commands such as read, write, activate, precharge and more. DDR triggering makes read and write separation easy, providing fast electrical characterization, real-time eye analysis and timing measurements. The DDR protocol decoder can decipher the DDR packets and provide a time-aligned listing window to search for specific packet information.”

So I may have copied that from our DDR webpage, but it doesn’t count as plagiarizing if it’s from my own company. And, it’s one heckuva solution because it does the job you’ll need it to do, and it does it well. If it didn’t get the job done, it wouldn’t be a solution. I also can’t just call it an oscilloscope, because it’s more than that. It’s a combination of hardware, software, and probing – it’s a whole solution.

But here’s what it comes down to, we call it a solution because it’s the answer to a lot of your DDR problems, and it’s so much more than just a piece of hardware for your bench.

Ok, I hinted above about how this could get metaphorical. The literal, chemistry definition of solution is a liquid mixture that has a fully dissolved (same root word as solution!) solute in a solvent. I don’t literally work with solutions. But when we at Keysight are combining and integrating software and hardware, we’re creating a metaphorical solution. For us to do the job 100% of the way, our software has to fully integrate (or dissolve) with our hardware. That’s what makes it a solution. It flows, it integrates, it works as one!

Ok, I also hinted that I’d get (possibly too) philosophical.  I’ll go so far as to say that we can’t really call it a solution until it’s in the hands of an engineer and being used to find solutions to bugs in their design. A solution can only be a solution when the test equipment is fully integrated (dissolved) into an engineer’s workflow and design process. The solution consists of the test tools (the solute) and the engineer’s skill and wit (the solvent). In chemistry, the solute is considered the “minor component” and the solvent is considered the “major component.” This holds true for our metaphorical solution. We can only do so much to provide the solute, the real quality of the solution is dictated by you, the solvent!

So, there’s really two main reasons we talk about solutions. 1st, we want to convey that we can help solve your problems with a combination of tools. 2nd, we want to partner with you to create and find the real solution, a combination of quality equipment and quality engineering.

In closing, a haiku:

Solutions, complex
Combine wit and expertise
to solve tough problems

Or more traditional English:

Roses are red
Violets are blue
I’m an engineer not a poet
solutions.

Author’s note: there may or may not have been a challenge to see how many times I could use the word “solutions” in a blog post. The answer is 32. Solutions. 33.

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